Pinpointe is another software which has revolutionised the concept of marketing strategy. It ensures that all the parameters are met to satisfy the customers. One of the most popular processes which is adopted by this software is that of “drip marketing”, when a predetermined set of messages is sent out to everybody based on specific actions. This particular function of Pinpointe enables the users to gain confidence, and ensures that the manufacturers are in constant touch with the customers, to take care of their needs and wants. To be precise the sole objective of Pinpointe and all its tools is to hire the best sales leads in town.

The greatest advantage of this software is that, one can set and auto responder to send mails and updates to everybody in the contact list at regular intervals, and others who subscribe for updates through websites or mails. Another interesting feature of this software is that of split-testing; where an individual can set up two different mails for campaign of different variations, and whichever mail gets the best response from the contact list , can be used for the campaign.

After every campaign, Pinpointe tracks all the reports, which would include all the success and failures of the campaign. It updates the same to the user. Designing an email has become more interesting and easy, with the advent of Pinpointe software in the marketing world. One can get all the information relating to this product by logging onto the official website of this software.

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